Security Token Marketing Strategy

Investments in the security token industry have been prioritized by both huge corporations as well as ambitious startups as of lately. Securities-backed tokens fully compliant with SEC regulations are on the rise - and to no one’s surprise, taking into account the fact that they are backed by real-world assets. To avail benefits security tokens dispose of, it is essential to implement an effective security token offering marketing strategy aimed at raising the brand value of your company in the eye of investors. 

At a STO marketing firm called Blockchain App Factory, their security token strategy is built on five pillars serving as a backbone of a successful marketing campaign:

STO Marketing Consulting: communicating your vision to investors via a customizable approach;

STO Market Research: evidence-based market analysis for the investors’ reach;

STO Marketing Strategy: development of a value-driven marketing strategy for successful fundraising; 

Deal Marketing: marketing pitch ensuring the highest possible exposure to investors;

Proxy Marketing: marketing of your offering via experts, advisors and guest writers to get your project out there.

Besides the above-mentioned pillars authorizing the STO marketing agency to transform your vision into reality, the following services are ensuring the reach of your business goals:

Audit of Investor Prospectus: guidance on making an attractive manual for investors; 

Branding: assurance of the brand’s integrity;

Reputation Management: maintenance of brand’s reputation in the crypto-community and on social media channels;

Influencer Marketing: endowing your project with a voice via the use of influencers;

Content Curation: provision of an engaging and value-creating content matching project’s goals and values;

E-Mail Marketing: upselling the value of the project through newsletters and monthly reports;

Social Media Management: using social media to create positive brand awareness;

Offline Events: attendance of blockchain and investment related events thus expanding social network;

Press Release: adding a layer of credibility to the project through the creation of compelling stories that provide the right overview of the project.

Among the most reliable STO marketing companies, Blockchain App Factory has extensive expertise in the field allows them to meet your security token needs with the utmost attention to details. This, in turn, results in increased productivity and the respective growth of your business.